Consult: product hours at $400 each.

What a block is for

One decision you are weighing now: a feature request with loud backers, an AI feature you are unsure how to judge, or a roadmap slot that three teams want.

We open with the Of One method to turn the request into a bet: who it is for, what change you expect in their behavior, what is known today, and what would prove you wrong.

Then we prototype it with AI in the session, write the spec an agent could build from, and set up the evals or the user test that will settle it.

What you walk out with

A prototype users can try, a spec your engineers and their agents can act on, and a plain test plan with the result that would change your mind.

The habit, too: you practice each step on your own product, so the next bet goes faster without us.

Good candidates

Heads of product and product managers at small and mid-size software companies who want to keep their own hands in the work. Some move into Build once the first bets are tested.

Reserving hours

Pick Consult in the lead form on the home page, and we answer with open times.